Hsin-Ying Tsai

I grew up in Taiwan studying visual communication design, then moved to Prague where I studied illustration and later porcelain and ceramics at the Academy of Arts, Architecture and Design. Going from screens to physical materials and back again changed how I think about craft in digital products.

I currently work as a product designer at Apify, where I focus on making complex tools feel simple and considered. Before that, I designed travel experiences at Kuoni Tumlare.

I picked up coding along the way, which helps me work closely with engineers and ship things with fewer gaps between what I design and what gets built.

You can reach me at hello@hsinyingtsai.com, or find me on GitHub and LinkedIn.

Experience

  • Apr. 2026 - Present
    Senior Product designer, Apify

    I'm on the growth team, designing and running A/B experiments across the Apify website and Console, often prototyped in code. A metric going up isn't the same as a better experience, so I design for both.

  • Apr. 2022 - Apr.2026
    Product designer, Apify

    I started on the web team designing the Apify website, moved with it into the new user experience team to work on onboarding in the Console, and then joined the acquisition team, designing to bring more users to Apify. I also helped maintain Apify's design system.

  • Jul. 2019 - Mar. 2022
    UI designer, Kuoni Tumlare

    I designed TicoChico, the mobile app tour leaders, guides and coach drivers use to follow itineraries and chat on the road, as well as the system Kuoni Tumlare's suppliers work in.

  • Mar. 2016 - Aug. 2016Design assistant, Eslite bookstore
  • Jun. 2015 - Dec. 2015Design assistant, Lian Yi Planning

Case studies

Education

  • 2016 - 2019Academy of Arts, Architecture and Design in Prague, Czech Republic
  • 2011 - 2015National Taiwan University of Arts, Taiwan

Languages

Mandarin, English, and continuously learning Czech

Tools

Figma, Adobe Creative Suite, HTML, CSS, React, JIRA, Slack, Notion, VS Code, GitHub, Cursor, Claude Code